Danielle Gonzales Danielle Gonzales
Our Team

Danielle Gonzales

North America CEO, iProspect

As North America CEO of iProspect, Danielle oversees over 1,000 forward-thinking specialists across the US and Canada who elevate the agency's full-service capabilities by accelerating growth through a performance mindset.


With a deep knowledge of changing consumer behaviors, innovative media connections, and data-driven storytelling, Danielle is known for redefining media approaches that push business outcomes. Prior to joining iProspect, Danielle served as President and Chief Client Officer of Publicis Media North America. Before that, she was President and Chief Client Officer at Starcom, where she led North America and global client partnerships for Kraft Heinz, McDonald’s, and Beam Suntory across its media, communications, data, and tech teams. With over 25 years of industry experience, Danielle has helped transform clients’ marketing and communications connections from siloed to complete consumer experiences. Before her leadership positions at Starcom, she led the largest multicultural media agency Tapestry for more than a decade where she successfully grew the business by double digits for five consecutive years.Danielle is a champion of systemic change and always creates an inclusive environment for her teams, clients, and partners. She believes that successful agencies = talent and there is nothing more important than training, experimenting, and creating a risk-taking culture.


Danielle is a well-recognized industry leader, having been named Ad Age’s Women to Watch, Adweek’s Media All-Star, and HispanicAd.com’s Media Planning Executive of the Year in recent years. When she isn’t making a distant impact on the industry, she is caring for her five fabulous kids, reading anything written by Colson Whitehead, or watching her beloved Dallas Cowboys.