Vaillant

iProspect & Google Adwords Technologies to improve CPC and Conversions

The Challenge

Increase overall efficiency of the Vaillant Account.

1)Competition is high on the market, so we had to choose our battles based on the priorities per product.

2)The product is fairly seasonal, so the division of budget throughout 2018 was a crucial part of the strategy.

The Results

  • -33%

    Avg. CPC

  • -54%

    Avg. CPA

  • +71%

    Conversions