A world driven by voice, and no longer by thumbs. After decades ruled by smartphones, swipes and being hunched over screens, we are facing a new way of interacting with our devices.
Almost 10 years ago, voice became a reality and was introduced into our lives by our smartphones. Today, big tech giants are battling to own the $49B voice market.
Belgium is, in general, a late adopter compared to other countries, but there is no denying: voice is here – to stay.
We were wondering what the situation in Belgium is. How many active users do we have? Why are they using voice? And what does this mean for brands?
Discover the learnings of our survey and be ready for the voice revolution.