Programmatic

How We Do It

To assure relevance and drive results, we utilise an audience-first approach when planning and executing display campaigns, including Premium, Native Ads and Programmatic. We craft strategies around the client’s target audience and campaign goals, based on a comprehensive view of the advertising ecosystem. Our approach is underpinned by the strictest brand safety, flexibility in adapting to our client's technology decisions, and transparency in our business models.

How It Works

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Accountable delivery

We guard against media waste by closely monitoring the reach and frequency of media campaigns, and utilising our industry partnerships to strengthen ad verification, viewability and brand safety measures.

Effective data-led strategy

We leverage audience-first strategies combined with highly relevant and personal messaging to drive results.

Efficient planning

We utilise unique targeting, sophisticated buying methods, and granular structure to create efficient media campaigns

Measurable performance

Our granular structure allows for last-click measurement down to creative and audience levels, and our expertise in brand lift and path to conversion has been proven effective in countless branding campaigns.

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What We Do

As the digital landscape becomes more complex and consumers expect more from brands, advertisers need to find new opportunities to form relationships with potential customers. Display advertising encompasses multiple media outputs combined with sophisticated targeting methods giving advertisers the opportunity to create one-to-one connections with their customers.

We make strategic recommendations around audiences, data partners, targeting, ad tech partners, and creative. Using our unique internal processes, we can efficiently execute display campaigns in a granular, best-in-class structure, allowing for greater insight and control over performance at the audience level. As a global agency, we have built partnerships with some of the largest ad tech companies in the world and are able to leverage spend across all our clients to gain access to exclusive betas, custom executions and technology.