What were the issues identified?
The client’s role in this project was incredibly important and required a tight collaboration between key stakeholders and agency to ensure that from the outset, we would be in a position to achieve our goals.
Working closely with the Australia Post team, we were able to devise 5 key objectives that ensured we would provide the desired performance from a business perspective, whilst targeting the right audience groups and minimising the impact to their current activity.
Over the course of the review and implementation process, our teams reviewed 45 accounts and created a unique approach for both Google and Bing considering key areas of each account.
Headline performance improvements:
Given the coverage of Australia Post business in Australia, the business is now able to review options that marry their online search data with customers going in-store. This will be hugely value not only from a paid search perspective, but also across the entire business’ marketing mix.