Patrick started his career in digital media in 2000 when he was working client-side in the financial services industry. In 2006 he made the switch to the agency world where he has since acted in national, regional and global roles based out of London and later Singapore partnering with a diverse range of global brands.
Patrick joined the iProspect team in 2017 and is the General Manager of iProspect Melbourne. He is responsible for the overall direction, strategy and performance of the business as well as leading and developing a team of some of the industry's brightest and most talented digital experts.
The fast-paced evolution of the digital landscape, the ability to deliver pin-point targeting and measurable business outcomes, the seamless integration and added value of online in the wider communications mix, and the wealth of data & insights available are only some of the reasons why he is a passionate ambassador of all things digital.
Outside of work, Patrick enjoys travelling, photography, and exploring Melbourne on foot.