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Hamish Kinniburgh appointed as the Global Chief Strategy and Consultancy Officer for all media agencies within dentsu

Hamish Kinniburgh appointed as the Global Chief Strategy and Consultancy Officer for all media agencies within dentsu

dentsu announces a strategic senior global hire, with the appointment of Hamish Kinniburgh as Global Chief Strategy & Consultancy Officer, Media, dentsu.

2 mins read

Carlsberg Group selects iProspect, a dentsu company, as new global media agency

Carlsberg Group selects iProspect, a dentsu company, as new global media agency

Today the Carlsberg Group announced that iProspect has been appointed as its new agency, responsible for driving the company's advertising and marketing campaigns across all markets.

2 mins read

Common Website Migration SEO Mistakes to Avoid

Common Website Migration SEO Mistakes to Avoid

Navigating your way through your website's migration without damage can be tricky. Avoid these SEO mistakes during the process and protect your rankings.

4 mins read

iProspect @ CES 2023: What's Next In Tech & Media

iProspect @ CES 2023: What's Next In Tech & Media

In our CES 2023 What’s Next Report, we have identified the intersection of key trends and technologies we saw on the show floor, along with what’s making waves outside of CES for the upcoming year.

1 mins read

Ad Spend Report December 2022

Ad Spend Report December 2022

Advertising Spend is projected to keep rising through the next few years, but the growth is slowing. Discover more insights at iProspect.

2 mins read

Learn How The 3 Cs Can Help Brands Win

Learn How The 3 Cs Can Help Brands Win

Global President, Amanda Morrissey, delivered a keynote address titled ‘Convergence of Media’ at the unveiling of the dentsu-e4m Digital Advertising 2022’ report

5 mins read

News

dentsu bolsters global media offering by bringing together iProspect and Vizeum brands to form future-focused iProspect brand globally

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INTRODUCING A NEW iPROSPECT

INTRODUCING A NEW iProspect

Hello and welcome, I have the great pleasure of introducing the new iProspect, a brand new digital-first media agency which will define a new era of performance-driven brand building at a global scale. As Global President for iProspect, I’ve been fortunate enough to have a front row seat at the creation of this new agency as we’ve fused together skillsets, teams, and resources into something new and something different, with enhanced capabilities to accelerate our clients’ brand growth.  The essence of this new agency and its people is rooted in a single, fundamental belief: We are an agency where the promises of tomorrow are our building blocks for today, where uniting performance and purpose creates brands that can change the world by getting better one moment at a time. Simply put, iProspect is a new agency born at the intersection where the science of performance marketing and the art of brand building come together.  This unrivalled perspective, grounded in deep digital specialism, married with brand building strategic firepower enables us to optimise in real-time and with precision in order to accelerate brand growth in the short and long term. And, we can do all of this at scale. At iProspect we focus on how consumers behave in their digital world and apply that to real world scenarios via a highly connected and creative use of every media channel.  As digital specialists, our perspective allows us to rapidly optimise our work and adapt to ever-evolving human intent at those pivotal intersections in life where culture, content, data, and technology meet. We also understand people are different and behave differently the world over and it is through rich insights and our network of iProspect and dentsu teams globally that we can adapt, flex and scale to meet unique client, consumer and market demands.  We are an inter-operable organisation which builds solution-orientated teams via our agile teaming platform, underpinned by data and technology enabled infrastructure.   The heart of this agency is our immensely talented people and their unparalleled understanding of media, of local culture and, of course, their clients. We have built our new brand working with teams in more than 90 markets to ensure we have both global consistency and also local relevancy in everything we do. In short, this new iProspect is powered by our shared passion and restlessness to create momentous work which makes us proud, transforms brands, provides effective business growth, and sets us on a path to change the world by getting better one moment at a time. We want to drive growth for good through our commitment to a fairer, equitable and sustainable society that works for everyone. We are a different type of agency built for the future.   Amanda Morrissey 0

3 mins read

Inclusivity in Marketing

Inclusivity in Marketing

Future Focus 2021| Inclusivity Drives Attention| iProspect Global

6 mins read

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