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Social Responsibility

Get Involved: Improving society for everyone

Giving back and taking part in philanthropy is a long-standing commitment for iProspect. For many years, our employees have participated in a wide range of volunteer and philanthropic events, including volunteering at local shelters, running and cycling countless miles to raise awareness and funds for charitable causes, and cleaning up local parks long before the #Trashtag challenge was a thing.

In 2018, we collectively logged over 8,000 hours making the world a better place through initiatives such as Movember, Route to Good, the Restart Network and Common Ground, a joint industry initiative to help achieve the UN Sustainable Development Goals. We also enthusiastically participated in the Dentsu Aegis Network’s annual #OneDayForChange, in which our teams across the Asia Pacific Region contribute in an office wide day of community service which we share across social media to help inspire our communities to get out and get involved.

Fostering a Digital Economy that Works for All

Building a fully inclusive digital economy that works for all is a key priority for our business. We are proud to drive The Female Foundry, a movement focused on amplifying the voice of female entrepreneurs across the globe, with the support of the Dentsu Aegis Network. The program provides mentorship to the female leaders of tomorrow, empowering women in business and driving economic growth around the world. We deliver access to tools, training, connections, and resources, empowering female entrepreneurs to thrive in today’s complex digital economy.

In our ever-changing world of digital expansion, we also recognise that progress is not equally shared. We see our role in the digital revolution as agents of change to help balance inequities and strengthen trust between the consumer and our clients. Building on the findings the 2018 Digital Society Index conducted by Dentsu Aegis Network, we seized on the opportunity to inspire key leaders from around the world to reflect on how their businesses can be Agents of Change at the 2018 Cannes Festival of Media. Recognising that trust is not an issue, it’s the issue facing the digital marketing industry today, earlier this year we released our capstone study Future Focus: Searching for Trust. Our goal is to bridge the gap between consumers and brands to foster responsible and sustainable marketing, increasing trust by encouraging brand success in the digital economy by establishing credibility, relevance and reliability.