Nivea

NIVEA boosts SEO Visibility 209% by creating optimized new content for its corporate website

NIVEA, one of the world’s leading skincare brands, created a website that’s been a go-to location for tips and insights on maintain a healthy body, but company executives understood a stagnant site could lead competitors to make inroads. NIVEA Austria began looking for ways to improve its existing content structure and create new topics that would resonate with current and potential customers.

Challenge

With the help of the Searchmetrics Content Performance, iProspect was able to measure the content on nivea.at and derive recommendations, which were implemented by isobar. These actions included content analysis, organizing strategically important topics by keywords and rankings, and defining focus areas. Furthermore, the software was used to measure in detail how NIVEA’s content performs in comparison to its competitors.



Our challenge was to avoid irrelevant content or content stuffing, without compromising or degrading existing performance. Searchmetrics has helped us to better understand the potential of our landing pages. Thus, we were able to significantly increase the overall SEO performance.
Tereza Votavova SEO Consultant iProspect

Challenge

With the help of the Searchmetrics Content Performance, iProspect was able to measure the content on nivea.at and derive recommendations, which were implemented by isobar. These actions included content analysis, organizing strategically important topics by keywords and rankings, and defining focus areas. Furthermore, the software was used to measure in detail how NIVEA’s content performs in comparison to its competitors.



With Searchmetrics, we have an optimal solution at hand to monitor our SEO activities in detail. Armed with data, we can work together with our agency to tap the full potential in this area. In addition, we can use the Searchmetrics Suite across the regions, making our activities more comparable.
Liliya Lozanova, PhD Head of Digital AT+EE, Beiersdorf

Results

 

+209% increase in SEO Visibility

 

Higher rankings in focus areas that were defined within the strategy

 

Strenghen the positioning of predefined keywords

Strategy

The regular review of the keyword rankings and keyword integration into the content formed the basis for optimization. It guided the decision-making about creating new content and optimization of existing content. Ultimately, the actions resulted in an increase SEO Visibility of 209% over the current period.

 

 

Image 1: SEO Visibility von nivea.at

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