Google's "Data Driven Attribution"

How their 3 Solutions Stack Up

Many marketers continue to rely on “last-click” measurement, even though they recognize the value of a more holistic approach that utilizes all available marketing, analytics, and consumer data to deliver efficiency and scale to their businesses. Attribution solutions have become the primary mechanism by which savvy marketers are beginning to evolve their approach to measurement.

On October 18th, Google presented iProspect U.S. with its latest attribution capabilities and product roadmap, which provided clarification and details around its three “Data-Driven Attribution” (DDA) solutions:  AdWords/DS3 DDA Attribution, Google Attribution, and Attribution 360. In this POV, we dive into each of these solutions, sharing the pros and cons of each, and how these offerings from Google fit into iProspect’s overall approach to attribution.

Download iProspect’s POV today.


Download "Google's "Data Driven Attribution""

We appreciate your interest in our research and value your privacy. (Read our complete privacy notice.) When you download our insights piece, we keep a record of the information below, so we can track how much interest there was in the piece.
If you feel uncomfortable with sharing your information below, we encourage you to either anonymize your entry
(i.e., enter “anonymous” for each field) or decline to download the materials.