Industry News

Fifth DAN Latam Summit in Argentina

At the Fifth DAN Latam Summit, hosted in Buenos Aires, Argentina, between April 4 – 7, almost 200 people from 28 countries gathered to discuss discussed best practices, and concrete examples and tools related to this year’s theme, Transforming the Future: People, Data and Content.

The theme of the summit fit perfectly with iProspect’s mind set of “the future is now”, and it allowed our teams in the region to dig deeper into how we can better implement the Operating Model 2 (OM2) to serve our clients.

During the four-day summit, we talked about the group’s vision of the future, the importance of manage our people to be a force of transformation, how to activate a true data driven and consumer centric strategy across all brands, and the best ways to create relevant content in real time.

        

But not everything was work, we also managed to find time to dine out, watch some tango dancing, sail on the Plata River, and party at an amazing ranch in the middle of the Plata estuary outside Buenos Aires.