We've brought our articles and white papers together in one place, so you can find out what's new and exciting in the world of digital.
In an era where customers hold the power over brands and demand increasing personalization to meet their individual needs, iProspect’s mission is to get to know them and anticipate what they will ask for next. It became crystal clear in 2018 that the Latin American consumer is ready and eager to use high-end technologies for commerce. Our study about the role of Voice technology in branding and commerce, the first such study in the region, proves that. iProspect is here to help brands walk this new path, develop their future customer journeys, and be the first to close the gap between what consumers want and how brands can meet their wants.Download
The interconnection between TV programming and search behaviour isn’t new. In order to fully understand the link between performance and impact of multi-screen synchronisation, iProspect and Dentsu Aegis Network commissioned two separate studies.Download