Marcelo is one of the founders of Global Mind, an independent agency acquired by iProspect in 2018, assuming the role of CEO. For the past 20 years, Marcelo has led the operation of the agency, which is now one of the most important ones in the region.

With a Business and Administration degree from the University of Buenos Aires, he is one of the main leaders of the media industry in the region, and often invited as a key-note speaker at events, seminars and conferences in Latin America. Since 2002, Marcelo has been a member of the Interactive Advertising Bureau in Argentina (IAB).