Currently the President for iProspect EMEA and Global Operations, Mark is responsible for the growth and development of iProspect EMEA’s 42 offices across 30 markets with a team of 2,100+ performance marketing professionals. iProspect currently manages over $3bn in digital performance spend across Bought, Owned and Earned Media for clients that include PayPal, Burberry and General Motors.
Mark began his career with Overture in 2003, and then, moved to Yahoo, handling their largest clients at the time such as eBay, Lloyds TSB and The Search Works. Mark then launched the London digital office for Green Cathedral and co-founded the Institute of Practitioners in Advertising’s first ever search group, serving as Chairman for 2 years and, in 2011, was recognized for his contributions to the UK search market with a Fellowship of the IPA. In 2011, Mark joined iProspect as part of the UK executive team. As Chief Performance Officer, he helped grow his team from 80 to 250 digital performance professionals, with billings of over $190 million and 30%+ year-on-year growth. In 2014, Mark was appointed Regional Managing Director for iProspect Asia Pacific, tasked with developing and growing iProspect’s largest growth region. During his time in Singapore and Shanghai, the team grew from 600 to over 1,000 people in 20 offices across 14 markets. In January 2017, Mark moved back to Dublin, Ireland to become President for EMEA and Global Operations.