iProspect

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Digital Performance Manager (PPC/SEM)

The Digital Performance Manager demonstrates the ability to execute client projects and deliverables of paid search disciplines across client verticals and service platforms, and will be responsible for leading and managing the execution of search campaigns and strategies. This position plays an integral role in leading the development and growth of the paid search team as well as providing project expertise to clients, partners and other external audiences.

Role Responsibilities:

  • Responsible for operational success of accounts and ensuring deliverables are met on time and on budget
  • Owns all outcomes; effectively prioritizes efforts to focus on delivering on the most important things
  • Plans, manages and executes Paid Search/Pay Per Click (PPCcampaigns, including but not limited to account setup, strategy development, organization, and management
  • Audits, reviews and analyzes reports, lead optimization efforts to meet campaign objectives and performance; assist Account Supervisor with client communications around paid search knowledge, and recommendations to develop and deliver a clear strategic vision to the client
  • Works to collaboratively to translate strategic vision into tactical solutions and results
  • Responsible for ongoing optimization efforts to meet campaign objectives including but not limited to negative keyword strategies, website and category exclusions , ad creative, and landing page revisions based on performance history and the client's objectives
  • Consistently looks for ways to improve current processes or introduce new approaches that will contribute to iProspect success
  • Responsible for daily management of campaign budgets, on-site conversion actions and bid management
  • Works closely with Strategy, Data and Insights and Service Delivery team to execute clients' strategic plans and provide best in class marketing solutions
  • Leads by example and acts as a mentor for the more junior team members
  • Acts as a point of contact for the clients and is responsive to all client requests and inquiries
  • Strong client and team leadership qualities, comfortable contributing to company’s thought leadership on Paid Search industry topics

 

The minimum requirements for this position:

  • 3+ years’ experience in digital performance marketing within an agency
  • Ability to be an advanced technical/discipline leader, and manage client communication efficiently.
  • Ability to adapt to a change in strategies and recommendations based on client feedback.
  • Experience in managing large scale, complex paid search/PPC campaigns and strategies.
  • Technical understanding of digital performance marketing i.e. bought, owned and earned products and services such as Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Management and Display Marketing.
  • Strong organizational skills, detailed orientation and project management ability.
  • Experience with Paid Search Platforms like Marin, Kenshoo, DS3; certifications are a plus.
  • Google Certified (Fundamentals), Analytics and Adwords.

To submit your resume, please fill in the form below.


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