As algorithms shape what we see and culture evolves in real time, marketers can’t afford to just keep pace - they need to stay ahead. That’s why iProspect, alongside Carat and dentsu X, is launching The Media Edge: a monthly digest for those navigating the sharp edge of media, technology and change.
The first issue, The Cultural Edge, explores how brands can engineer cultural impact in an age of fragmentation. It features highlights from our new Culture Accelerated report, a playbook for turning cultural relevance from a stroke of luck into a repeatable system. You’ll also find Carat’s Gen Z perspectives on authenticity and dentsu X’s take on why creators are cultural interpreters, not just content producers.
Every month, The Media Edge delivers the insights, frameworks and signals marketers need to move from chasing culture to shaping it.
Sign up today and get the edge over everyone else.
