2026 is shaping up to be the year that media stops being predictable. Search now goes beyond keywords, social now thrives in private spaces, AV is being held to performance standards that seemed impossible three years ago, and Addressable Media finally has the infrastructure to work properly.
The common thread? The landscape is converging, and is being driven by speed, agility and insight-driven decision-making. In this new era of growth, we’re seeing the forces reshaping planning, investment and measurement redefining not just how media operates, but how brands grow.
Legacy approaches are giving way to smarter, more connected strategies built on precision, holistic performance and real-world impact. Those that treat media as a growth engine, not a set of separate channels, will continue to outperform those that stick to siloed campaigns.
Our UK Media Predictions 2026 report maps what's changing across the entire media ecosystem. Drawing on insights from our 1,200 UK media specialists running live campaigns across every major platform, the report delivers 17 predictions across Search, Social, Addressable and AV.
Download the full report to see what's changing, why it matters and what you need to do about it.
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