iProspect is thrilled to share that we have won BRONZE & SILVER for our work with Netflix at the 2025 Outdoor Media Awards.
Celebrating the very best in Out of Home, the winning entries showcased outstanding creativity, strategy and innovation. This year saw a record number of entries, so we are beyond proud to announce that the judges were blown away by our submissions.
SILVER WIN: Netflix “Sparking Conversations for Netflix” / Data & Intelligence Award
This award recognises excellence in the use of data and intelligence to drive effective out-of-home advertising. Created by iProspect and Dentsu OOH, "Sparking Conversations for Netflix" was designed to generate discussion and engagement around Netflix content through strategic out-of-home placements using data-driven targeting.
The judges commended how the use of audience data, insights and tools were employed to create an effective strategy, plan and campaign.
The strategy revolved around Netflix's mission to entertain the world, which hinged on being a constant topic of cultural conversations. Rather than simply driving views, the media objectives aimed to spark conversation around Netflix programming.
To maintain a constant drumbeat of conversation, we developed the "Channel Netflix" media framework - designed to support continuous conversation and quickly react to unexpected titles. Underpinned by data-driven design, the plan focused on real-time cultural relevance and strategic partnerships. Overall, the approach boosted conversations around Netflix and marked a shift for the brand.
BRONZE WIN: Netflix “How Pink Guards took over Christmas for Squid Game 2” / Cross- Channel Award
This award recognises campaigns that strategically used OOH as a lead media channel in complementing other channel activity. The judges were particularly interested in seeing the role that OOH played as the lead media channel, and evidence that OOH and other channels combined to boost campaign performance.
The project began with the question, how do you launch the second season of Netflix's biggest show at Christmas? The answer - PINK GUARDS EVERYWHERE.
We cut through the holiday noise to deliver an immersive, interactive Squid Game experience using anamorphic Out-of-Home, plus a broader TV, audio, and social campaign. Pink Guards followed shoppers through Oxford Circus station, mirrored escalator journeys on digital escalator panels, and wrapped a 360 tunnel. Outside, giant guards appeared on the Flannels building, bus windows, and even pitch side at Spurs. We truly delivered a message that could not be ignored.
A huge congratulations
We could not be prouder to have our work recognised at the 2025 Outdoor Media Awards, particularly after our success already at the Festival of Media Awards, The Drum Marketing Awards & Campaign Media Awards. Winning Silver and Bronze for our Netflix campaigns, especially in such a competitive year with record-breaking entries, is a true testament to the passion, innovation and collaboration that defines iProspect.
These awards celebrate the very best in Out-of-Home, and we’re thrilled our strategic, data-driven creativity stood out. A huge thank you to our brilliant teams, our partners at Dentsu OOH, and of course, Netflix, for trusting us to help shape cultural conversations and deliver unforgettable brand moments.
You can find the full list of winners, here.
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