We are thrilled to announce that our work with Saga and Audiences has made the shortlist at the Marketing Week Awards for the Best Use of Segmentation, Targeting & Positioning.
At iProspect, we believe in driving meaningful growth through personalised storytelling, dynamic creative optimisation, and real-time measurement. Segmentation and targeting are part of a landscape that’s evolving at pace – with new platforms, behaviours and expectations constantly reshaping what best-in-class looks like. By shifting to a data-centric framework, we helped Saga to stay ahead of the curve. Unlocking new opportunities to engage emerging audiences, we worked together to drive stronger performance and ultimately deliver record-breaking revenues for the brand.
Award shortlist: Best Use of Segmentation, Targeting & Positioning.
This award celebrates the brands that have proven highly effective in their use of segmentation, targeting and positioning (STP). Open to B2B and B2C brands, the winning entry will demonstrate innovation and creative thinking to tackling a business challenge or in opening up an opportunity but most importantly be able to show how their STP drove notable business outcomes.
Being acknowledged in this area of advertising is a huge success, and one we’re incredibly proud of. This year, the Marketing Week Awards saw an incredible calibre of work from across the industry, and we are delighted to have been recognised for our work in collaboration with our client Saga.
Looking ahead: To many more successes
This nomination highlight’s iProspect’s commitment to innovation in a rapidly evolving media landscape. Our team’s achievement demonstrates how our strategic thinking, collaborative expertise and unique thinking continues to drive exceptional results for our clients.
After already winning a silver award at the Performance Marketing Awards in the ‘Best Use of Data & Insights’ category, we look forward to attending the Marketing Week Awards ceremony in October to (fingers crossed) add another trophy to the shelf.
Congratulations again to everyone at iProspect who contributed to this success, to AUDIENCES and to our wonderful client – SAGA.
Find the full shortlist here - https://www.marketingweek.com/event/marketing-week-awards/2025-shortlist/.
