New York, NY (December 11, 2025) - Leading global media agency iProspect has been named Media Agency of Record for Floor & Decor following a competitive review. The dentsu agency will now handle all media buying and planning across all paid media channels.
The partnership expands an existing relationship as the agency was tapped to handle performance media in 2020.
“Partnering with iProspect opens incredible opportunities to take our marketing to the next level,” said Krystal Zell, Executive Vice President Chief Customer Officer at Floor & Decor. “Together, we’re combining media innovation and data-driven insight to deliver even more impactful experiences for our customers.”
“Floor & Decor has been a valued client for five years, and we’re thrilled to expand our partnership with them,” said Liz Rutgersson, CEO of iProspect North America. “With iProspect’s approach to building brands with a performance mindset, we’ll now manage the full funnel for Floor & Decor — seamlessly connecting brand and demand to drive greater efficiencies and to build awareness between homeowners and pros in key markets.”
This news follows other notable wins including Hy-Vee, BJ’s, eBay, Principal Financial Group, and Mead Johnson. The agency also jumped from #16 to #2 in their Comvergence ranking for new business in 2024. iProspect is known for their performance heritage and full funnel expertise, accelerating future-ready brands through relevant customer experiences.
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ABOUT iPROSPECT
iProspect, a dentsu company, is a leading global media agency. Its unmatched mix of media strategy, digital storytelling, and specialized audience insight sets a new standard for performance-driven brand building. Through a relentless focus on human-centric solutions, iProspect drives accelerated growth for some of the world's most iconic brands, including Abercrombie & Fitch, Albertsons, Cox, Hilton, and more. With a dedicated team spanning over 8,000 media and performance experts across 93 global markets, iProspect is steadfast in shaping the future of brand engagement and market influence through its hyper-specialized capabilities.
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