Media Week Awards
iProspect celebrated an exceptional evening at the MediaWeek Awards, taking home three awards (including two Golds) that showcase our unique ability to blend performance marketing with creative excellence, proving that brand building and performance aren't opposing forces, but are stronger together.
IKEA: Putting the Nation to Bed
Our groundbreaking work for IKEA won Gold in the Best Use of Audio category with "The Podcast That Nobody Finished". This campaign addressed a critical insight: the UK is a sleep-deprived nation, with most of us getting only a paltry 6 hours of sleep per night. The cause? Media consumption, particularly audio content.
With endless brilliant content available, we can't help but put off a good night's sleep. Meanwhile, IKEA held only 5.6% market share in beds and mattresses. We transformed this challenge into a creative opportunity by working with Acast to create innovative audio content specifically designed to help people fall asleep, using the very medium keeping them awake as the solution.
The campaign demonstrated how audio can be used to solve real consumer problems whilst driving brand consideration for IKEA in a category where they needed to gain ground.
Best Creative & Media Agency Partnership: Gold
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The IKEA campaign was also recognised with our creative partners Mother, winning Gold in the Best Creative & Media Agency Partnership category. "How iProspect and Mother Put the Nation to Bed... And IKEA on Top" celebrated the seamless collaboration between media strategy and creative execution.
This award demonstrates how powerful the results can be when media and creative work go hand-in-hand from the very beginning. Four years ago, iProspect was more synonymous with paid search than creative awards. Today, we're proving our unique philosophy of "brand building with a performance mindset", showing that the best work comes from true partnership between media strategy and creative thinking.
The campaign successfully increased IKEA's market share in beds and mattresses from 5.6%, proving that creative excellence and commercial effectiveness go hand in hand.
Netflix: Making the UK Question Reality
Media Creativity: Over £1m - Silver
Our work for Netflix secured Silver in the Media Creativity: Over £1m category with "How Netflix Made the UK Question Reality for Black Mirror". To launch Season 7 of Black Mirror, Netflix set out to dominate cultural conversation and become the most talked-about show across streaming platforms in April.
But with a tech-savvy, conspiracy-loving audience that rejects traditional advertising, we needed a bold, immersive idea that felt authentically Black Mirror. We created a campaign that blurred the lines between fiction and reality - enter "The Nubbin" -making people question what was real, just like the show itself.
The campaign successfully made Black Mirror the most talked-about show in April of this year, demonstrating how performance-driven media thinking can create genuine cultural impact when combined with creative bravery.
Meta Agency Awards
We're also thrilled to announce that iProspect recently won at the Meta Agency Awards, taking home the prize for the Best Use of Creator Marketing for our work with Elizabeth Arden on the Hydraplay Regime Launch.
Recognising strategic creator partnerships and innovative use of Meta's platform features, this win is a real testament to the campaign's strength and innovation.
A New Era for iProspect
These three wins at the MediaWeek Awards represent a milestone moment for iProspect. They validate our transformation from a performance marketing specialist into a fully integrated media agency that delivers both commercial results and creative excellence.
We were also honoured to be shortlisted for Media Agency of the Year at the MediaWeek Awards, recognition that reflects our agency-wide commitment to redefining what a modern media agency can achieve. Whilst we didn't take home the top prize, being recognised alongside the industry's leading agencies is testament to the incredible work our entire team delivers day in, day out.
Additionally, James Bailey was shortlisted for Media Leader of the Year, a personal recognition that reflects the vision and leadership driving iProspect's transformation and continued success.
Thank You
These wins wouldn't be possible without our brilliant teams, our trusting clients who give us the freedom to be bold, and our creative and media partners who collaborate with us to push boundaries.
Special thanks to Mother for being an outstanding creative partner on IKEA, to Acast for bringing the audio innovation to life, and to the Netflix team for trusting us to create a campaign as bold and unconventional as Black Mirror itself. Also to Elizabeth Arden for all the continued support & brilliant work we've achieved together so far.
What's Next?
As we look ahead, these awards fuel our ambition to continue redefining what a modern media agency can be. We're excited to build on this success and deliver even more work that proves performance and creativity are not just compatible, they're inseparable.
Here's to putting more nations to bed, making more people question reality, and winning more awards that celebrate the perfect marriage of performance and creativity.
Get in touch if you'd like to discuss award-winning strategies.
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