Beginning 1 January 2026, iProspect will lead the expansion of dentsu’s longstanding partnership with BMW Group. iProspect will handle the integrated media business for BMW, MINI, and BMW Motorrad across 23 markets in Europe. Services will include full-funnel media planning and buying across all channels, data and technology consultancy for all three BMW brands, and support for the launch of Neue Klasse, BMW’s next-generation EV platform.
This expanded appointment signals BMW Group’s continued confidence in our ability to deliver intelligent, data-powered experiences through a single, connected network that combines global consistency with local-market precision. It highlights iProspect’s ability to build and deliver custom solutions focused on real business outcomes, enabling scalable progress and future-ready strategies across Europe.
Amanda Morrissey, Global President, iProspect, said: “This win reflects iProspect’s strength at the intersection of media, data, and technology. We are thrilled to partner with BMW Group in this next phase of transformation, bringing together performance, brand experience, and intelligent use of data to fuel growth across BMW, MINI, and Motorrad.”
Uwe Dreher, Vice President Marketing BMW Europe, added: “Our goal to act in a highly data-driven and targeted multi-channel and multiple market planning approach elevated via state-of-the-art AI tools to increase efficiency and impact has been reached – the execution will accelerate marketing Return on Investment for our markets even further. BMW Marketing Europe is excited to be launching our Neue Klasse in this new constellation.”
This win stands as a global example of how iProspect can help brands unlock continuous value powered by GenAI, data, and purpose-built media solutions designed to drive business impact.
