iProspect UK shortlisted twice at the Thinkbox TV Planning Awards 2026

We’re proud to share that iProspect UK has been shortlisted twice at the Thinkbox TV Planning Awards 2026 in the Best Use of Addressability category, alongside our valued clients, Center Parcs and Saga.

The Thinkbox TV Planning Awards celebrate the very best in TV and AV advertising strategy, innovation and effectiveness. Recognising work that pushes the boundaries of modern TV planning, the awards shine a spotlight on campaigns that combine creative excellence with measurable business impact.

This year’s shortlist recognises two standout campaigns from iProspect that demonstrate the power of addressable TV to drive both brand and commercial growth through data-led audience strategies, precision targeting and measurable outcomes.

Best Use of Addressability

iProspect for Center Parcs

Center Parcs and iProspect were shortlisted for a campaign that redefined the role of addressable AV in driving both acquisition and retention.

Center Parcs faced a unique growth challenge: attracting new, high-value families while maintaining loyalty amongst existing guests. At the same time, the brand needed to navigate flat budgets, rising prices and increasingly seasonal demand.

To tackle this, iProspect developed a progressive addressable AV strategy powered by first-party booking data, dynamic segmentation and robust attribution. Working alongside Sky, the team built a sophisticated roadmap across AdSmart and VOD that enabled Center Parcs to target preschool families, exclude existing bookers to minimise wastage, and continuously evolve audience models based on seasonal booking behaviours.

The campaign shifted away from broad reach TV planning towards a more intelligent, data-driven AV approach that flexed by audience, season and booking propensity. Through continuous optimisation and control-based attribution, the strategy proved the incremental impact of TV exposure on site visits, accommodation searches and bookings.

The results were exceptional. The campaign generated incremental revenue on flat budgets, delivered impressive ROI figures and drove significant uplifts in both spontaneous awareness and consideration. The work also helped position TV as a measurable, performance-driving channel within Center Parcs’ wider marketing strategy.

iProspect for Saga

Saga and iProspect were shortlisted for a pioneering an addressable TV campaign designed to transform TV into a precision acquisition channel for over-50s motor insurance customers.

Entering 2025, Saga faced intense competition in the motor insurance market, rising acquisition costs and increasing reliance on comparison sites amongst consumers. Despite strong brand awareness, the business needed to rebuild consideration, increase policy growth and improve efficiency in a highly competitive category.

Rather than attempting to outspend competitors, iProspect developed a data-led strategy focused on reaching consumers at the precise moment switching intent peaked: around their insurance renewal window.

Working with Sky and Regit, the team built a first-of-its-kind data ecosystem combining Saga first-party data, vehicle and renewal data, and Sky AdSmart household targeting. This enabled Saga to identify high-intent households and deliver addressable TV messaging at exactly the right decision-making moment.

The campaign combined the emotional power and scale of TV with the precision of digital targeting, transforming addressable TV into an intelligent acquisition engine. Monthly data refreshes and behavioural insights ensured targeting remained highly relevant throughout the campaign period.

The campaign proved how integrated datasets, behavioural insight and precise timing can transform addressable TV from a traditional awareness channel into a measurable driver of profitable growth.

A huge thank you

Being shortlisted for the Thinkbox TV Planning Awards is a fantastic recognition of the incredible collaboration, innovation and strategic thinking behind both campaigns.

A huge thank you to our brilliant teams across iProspect, our partners at Sky and Regit, and of course to our clients at Center Parcs and Saga for their trust, ambition and continued collaboration.

Congratulations to everyone shortlisted this year, and we look forward to the awards ceremony later this year.

Read the full shortlist here - https://www.thinkbox.tv/news-and-opinion/tv-planning-awards/tv-planning-awards-2026-shortlist-revealed.