Culture Accelerated in the Algorithmic Era: A quick read for busy CEOs

You’re a CEO at a major brand. Your calendar is packed. Why should you care about a 30-page culture report from a media agency? 

Here’s the short answer: because culture drives commerce now, and your next generations of customers are making brand choices today based on who gets them culturally, not just who offers the best rates. 

The basics 

iProspect's new Culture Accelerated report makes a bold case: in the age of TikTok, AI influencers, and fandom-led purchasing, brands that don’t play in culture will be forgotten. This isn’t fluff, it’s backed by data, tools, and examples from some of the world’s most commercially successful brands. 

What does culture have to do with your business? 

Think of culture as brand oxygen. Whether you sell insurance, investment portfolios, handbags, or high-end fashion, your brand lives (or dies) in public perception. That perception is now shaped in real time on platforms where Gen Z and Millennials spend most of their time. 

Our Culture Accelerated report outlines how forward-thinking brands use culture not just to build affinity, but to sell. It showcases examples from Hilton, Glenfiddich, and KFC, all brands you might not instantly associate with culture, yet they’re reaping commercial rewards by investing in culturally fluent marketing. 

Three takeaways you can act on 

1. Grow your cultural intelligence. Culture moves fast, and missteps linger. The report shows you how to use intelligence tools to anticipate trends, instead of just reacting to them. 
2. Connect culture to commerce. The convergence of content, community, and commerce is real. The report details tools and methods you can use to measure the brand performance and genuine sales impacts of your cultural campaigns. 
3. Don’t be cool, be relevant. Cultural marketing is not limited to fashion and music. The report challenges you to show up in ways that matter to your audience. That could mean aligning your brand with wellness, financial literacy, or purpose-led community building. 

Final word 

Even if you never touch any social media other than LinkedIn, your customers do. Culture is no longer optional, it’s a commercial constant. This report will help you understand how to use it to build your brand. 

Read it on your next flight. You’ll walk away knowing exactly what your CMO should be doing next.  

Download here.