Singapore, 3 October 2016:
Dentsu Aegis Network announces the promotion of Ruth Stubbs to Global President of iProspect, effective immediately, joining the global Brand Board and assuming responsibility for the iProspect network globally from Singapore. She will work alongside a senior global team in Asia, UK, EMEA and the US.
Ruth has been with the business since 2011 as CEO of iProspect Asia Pacific, and will take over from Ben Wood who left the business in August this year. As President, Ruth will be responsible for the global iProspect proposition, business growth strategy and the development of focused initiatives and workstreams supported by the Dentsu Aegis operating model, with over 3,800 people in 52 markets and 83 offices around the world.
Jerry Buhlmann, Global CEO of Dentsu Aegis Network said: “With Ruth’s strong leadership driving the outstanding growth of iProspect Asia Pacific over the past five years she was the standout choice for the role. I am confident Ruth’s experience and tenacity will make her a great addition to the global Brand Board and take iProspect to the next level for our clients.”
Ruth has over 25 years’ experience in Media and Digital Marketing. She joined iProspect Asia Pacific to oversee the search and performance marketing services and accelerate the digital media capabilities across the group. Prior to this, Ruth held leadership roles with Mediabrands and GroupM Interaction Asia Pacific in the capacity of founding CEO, and spent 10 years with Euro RSCG Worldwide heading its digital media operations in New York, Hong Kong and Sydney.
During her five years as CEO for iProspect Asia Pacific, Ruth increased the business from 40 people to over 1,000, brought seven busineses into iProspect through acquisition and achieved over 50% growth in revenue YOY.
Ruth Stubbs, Global President of iProspect said: “Due to the pace and complexity of the digital economy, brands are looking for even greater value and expertise in delivering positive business outcomes. As the leader in global digital performance, iProspect is committed to building relevant, scalable value-based solutions for our clients. This will be my primary focus, made possible by our passionate and talented people around the world. This will be the direction driven by our global, regional and local leadership, supported by our unique operating model.”
“The strength of the business today has set us in the right direction. I am very excited to be taking a leading role in the future of this amazing business.” she added.
iProspect will announce a successor to lead the business in Asia Pacific in the coming months.
Global Communications and Brand Strategy Manager
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About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with around 35,000 dedicated specialists.
iProspect, part of Dentsu Aegis Network, is the world’s largest search & performance marketing agency, with offices in over 52 markets around the world and more than 3,800 passionate staff. iProspect shares many of its clients with the other Group companies, delivering integrated digital services through Dentsu Aegis Network’s unique and powerful operating model.
iProspect has evolved over the past 20 years to become a global leader in the performance marketing landscape. Propelled by a first-mover position in search marketing and an acquisition-led growth strategy iProspect remains robust and ambitious at a group and market level today.
The business offers a range of digital performance marketing services to its clients – all of which are deigned to drive clear business outcomes – and the business is aligned globally around the core proposition of ‘Driving Business Performance’ through marketing, in the new digital economy. In this way, we seek to become a critical business partner to our core clients.