I starten af april offentliggjorde European Search Awards årets shortliste, og vi er enormt glade og stolte over at kunne dele, at iProspect Danmark er nomineret hele 18 gange med seks forskellige kunder. Det drejer sig om kunderne Aldi, Pandora, Realkredit Danmark, Air Greenland, GF Forsikring og IKEA.
Vi er meget glade og stolte over de mange nomineringer, som cementerer de stærke løsninger og tætte samarbejder, iProspect har med sine kunder.
På tværs af markeder er iProspect nomineret hele 39 gange, mens dentsu-bureauet Merkle er nomineret 10 gange. Samlet gør det dentsu-gruppen til en af de bedst repræsenterede bureaugrupper på verdensplan.
Du kan se årets shortliste HER. Herunder har vi samlet et overblik over de danske nomineringer.
GF Forsikring – Outsmarting the competitors with integrated search
- MOST INNOVATIVE CAMPAIGN (SEO): SMALL - iProspect Denmark & GF Forsikring
- BEST USE OF CONTENT MARKETING: LARGE - iProspect Denmark & GF Forsikring
- BEST USE OF DATA (PPC): LARGE - iProspect Denmark & GF Forsikring
- BEST USE OF DATA (SEO): LARGE - iProspect Denmark & GF Forsikring
- BEST USE OF SEARCH – B2C (SEO): LARGE - iProspect Denmark & GF Forsikring
- BEST INTEGRATED CAMPAIGN: LARGE - iProspect Denmark & GF Forsikring
Aldi – Adopting an E-commerce Perspective in Physical Retail
- BEST USE OF SEARCH – RETAIL / ECOMMERCE (PPC): LARGE
- BEST USE OF SEARCH – FMCG: LARGE
- BEST LOW BUDGET CAMPAIGN (PPC): LARGE
- MOST INNOVATIVE CAMPAIGN (PPC): LARGE
- BEST PPC CAMPAIGN: LARGE
Pandora – Finding the Paid & Organic Equilibrium: How Pandora applied OneSearch technology to deliver a 350% uplift in incremental revenue from Paid Search
- BEST USE OF SEARCH – RETAIL / ECOMMERCE (PPC): LARGE
- MOST INNOVATIVE CAMPAIGN (PPC): LARGE
- BEST USE OF DATA (PPC): LARGE - iProspect UK, iProspect Denmark & Pandora –
Danske Bank – Increasing performance by utilizing latent drivers
- BEST USE OF SEARCH – FINANCE (PPC): LARGE
IKEA – Exploring Dynamic Search Ads Campaigns
- MOST INNOVATIVE CAMPAIGN (PPC): LARGE - iProspect Denmark & IKEA Denmark – Exploring Dynamic Search Ads Campaigns
- BEST USE OF SEARCH – B2C (PPC): LARGE - iProspect Denmark & IKEA Denmark – Exploring Dynamic Search Ads Campaigns
Air Greenland – Taking Greenland flights to newer heights
- BEST USE OF SEARCH – TRAVEL / LEISURE (PPC): LARGE
