European Search Awards
#Cases

5 shortlistings ved European Search Awards

Det er med stolthed i stemmen, at vi kan fortælle, at iProspect er shortlisted i 5 kategorier ved European Search Awards. Vi er især stolte af, at de 5 kategorier dækker vores hovedområder i SEM og SEO samt samspillet med integration af OneSearch, brug af data og innovation.

Hvad er European Search Awards?

European Search Awards hylder de dygtigste virksomheder og personer, der arbejder med PPC, SEO og Content Marketing på tværs af brancher. Fællesnævneren for indstillingerne i hver kategori er, at innovation, kreativitet og kobling til forbrugerne skal gå hånd i hånd i det digitale landskab.

Hvad vil det sige at være shortlisted?

Hvert bureau indsender selv de cases, som byder sig til i den absolut topklasse på den europæiske scene indenfor search. En jury gennemgår herefter de forskellige cases ud fra opstillede kriterier, punkter og vægtninger. Ud af alle cases udvælges de bedste (shortlisten), som udgør finalisterne, der kæmper om den endelige marketingpris den 27. maj 2021 i hver sin kategori.

Vores indstillinger i 2021 – 5 shortlistings!

Hos iProspect er vi på tværs af Aarhus og København nomineret i 5 forskellige kategorier til European Search Awards. Kategorierne er i år opdelt efter ’small’ og ’large’, så der bliver taget hensyn til størrelsen på de forskellige marketingbureauer og budgetter.

GF Forsikring & iProspect - 4x shortlisting (Gaining a strong organic presence through OneSearch / How to integrate search effectively with OneSearch)

  1. BEST USE OF SEARCH – FINANCE (SEO) (LARGE) - iProspect Denmark & GF Forsikring – Gaining a strong organic presence through OneSearch
  2. BEST USE OF SEARCH – FINANCE (PPC) (LARGE) - iProspect Denmark & GF Forsikring – How to integrate search effectively with OneSearch
  3. BEST INTEGRATED CAMPAIGN (LARGE) – iProspect Denmark & GF Forsikring – How to integrate search effectively with OneSearch
  4. MOST INNOVATIVE CAMPAIGN (SEO) (LARGE) – iProspect Denmark & GF Forsikring – Gaining a strong organic presence through OneSearch

Case teaser:

“This SEO-campaign demonstrates the value of utilizing innovative technology to create a competitive advantage for GF Forsikring by combining SEO and PPC in one platform for analysis, insights, and automation.

By using our new search solution (OneSearch) to break down silos and facilitate the opportunity for growth in a highly competitive insurance industry, we have surpassed the objective-targets for GF Forsikring, generating 30% more conversions and 65% more top-3 rankings in Google through our integrated approach with SEO and PPC.”

For our client GF Forsikring, we have succeeded in making them more competitive in a crowded market on search engines and we will continue the great collaboration and innovation to achieve more search share for them!

Elgiganten & iProspect - 1x shortlisting (How Inventory Management Should Be Utilized)

  1. BEST USE OF DATA (PPC) (LARGE) - iProspect Denmark & Elgiganten – How Inventory Management Should Be Utilized

Case teaser:

“By utilizing our opportunities to customize our approach towards data, Elgiganten succeeded in increasing revenue growth with 223% on paid search.

By designing a clear strategy with a strong focus on generating performance, Elgiganten implemented a proprietary campaign automation platform that could create an advanced campaign structure and specific ad copies. The approach was all based on inventory data across thousands of product names and categories.

This case shows how technology like a good, optimized product feed and a great inventory management tool can be a core driver in generating revenue on keyword-based search ads for ecommerce businesses.

Ecommerce businesses are sometimes neglecting the opportunity to increase growth through a keyword-based ad strategy founded in product inventory management. Our goal with this case is to show the world the capabilities of using keyword-based ads in generating ecommerce performance.”

Tak til de involverede

Der skal lyde en stor tak til holdene og vores kunder, hvor det innovative arbejde er lykkedes. Vi ved, at det forpligter, og vi vil naturligvis fortsætte ufortrødent med at skabe de mest innovative og integrerede løsninger på tværs af de digitale kanaler med afsæt i ekspertise, data og teknologi.

Vi glæder os til i fremtiden at præsentere de cases, der ligger bagved shortlisten. Ønsker du at læse mere om European Search Awards, kan du læse mere om det nedenfor.

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