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Paid Search Trends

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From 2013 to 2014, we saw paid search impressions decrease while click-through-rates (CTRs) and cost-per-click (CPC) increased. Mobile paid search played a deeply influential role in these trends, foreshadowing bigger things to come for the channel in 2015 and beyond.

The following trends and insights are based on an analysis of the data from more than 1,250 Google AdWords accounts. All of these accounts are managed by iProspect U.S. (though the spend is not confined to just U.S. markets), and together they represent more than 135,000 active campaigns.
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The Pace of Progress | dentsu 2024 Media Trends

Get ahead of your year end and forecasting conversations. In the swiftly evolving world of media, maintaining a competitive edge is paramount, and dentsu's 2024 media trends report equips you for what lies ahead. For 14 years, dentsu's annual media trends report has been the industry's most sought-after trend forecast. Download the report now to prepare yourself for the future.

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