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Natural Search Trends & SEO Performance

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Your SEO strategy plays a critical role in defining your brand’s customer experience – the way customers discover, connect, engage and convert.

89% of people use search engines in making a purchase decision, 71% of enterprise purchase decisions begin with a search, and according to a recent study from respected PR firm Edelman, search engines are by far the first source for general information compared to newspapers and television, and have recently became the primary source for discovering breaking news.

natural search trends and seo performance iprospect insights

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