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Natural Search Trends & SEO Performance

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Your SEO strategy plays a critical role in defining your brand’s customer experience – the way customers discover, connect, engage and convert.

89% of people use search engines in making a purchase decision, 71% of enterprise purchase decisions begin with a search, and according to a recent study from respected PR firm Edelman, search engines are by far the first source for general information compared to newspapers and television, and have recently became the primary source for discovering breaking news.

natural search trends and seo performance iprospect insights

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The Pace of Progress | dentsu 2024 Media Trends

Get ahead of your year end and forecasting conversations. In the swiftly evolving world of media, maintaining a competitive edge is paramount, and dentsu's 2024 media trends report equips you for what lies ahead. For 14 years, dentsu's annual media trends report has been the industry's most sought-after trend forecast. Download the report now to prepare yourself for the future.

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