Notesbog og iPhone med nyt AdWords format

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Google AdWords Expanded Text Ads: The New Paid Search Ad Format

25-05-2016 Hent nu

Annoncører får nu 50 % mere plads til at fortælle deres budskab, hvilket betyder at CTR (Click Through Rates) højt sandsynligt vil stige.

D. 24. maj kom Google med nye opdateringer til AdWords, som bl.a. betyder at du kan målrette annoncer bedre, få mere kontrol, samt bedre muligheder for at komme med det rigtige budskab i de specifikke annoncer.

Den største opdatering var Expanded Text Ads (ETA), som giver annoncører hele 50 % mere plads til at komme ud med deres budskab. De nye annonce er mobilvenlige, hvilket går fint i hånd med Google’s tilgang til mobile first.

Dette er den første store ændring af tekst annoncerne i AdWords de seneste 15 år, men kræver samtidig også, at alle annonce-tekster bliver gennemgået for at kunne udnytte den nye funktion. Download vores POV om det nye format, og bliv klogere på hvordan du bedst muligt udnytter de nye Expanded Text Ads.

Expanded Text Ads POV

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