iProspect AdWords CPC stiger på Branded Keywords

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Google AdWords: Synlighed på brand keywords falder mens CPC priser stiger

03-09-2015 Hent nu

Paid Search-industrien bekymrer sig om stigende CPC priser på brandede keywords, så vi tog et kig på hvorfor disse ændringer sker.

Paid Search industrien er bekymrede over højere priser på brandede keywords – hvilket der er god grund til. iProspect og andre i industrien har oplevet kraftige stigninger i CPC for brand keywords i Google AdWords. Samtidig med denne stigning er der også sket et fald i synligheden på brand keywords.

I denne POV viser vi reelle CPC stigninger på adskillige kunder og deres brandede keywords i Google AdWords – og hvorfor disse disse ændringer sker.

Google har kigget nærmere på denne trend, på baggrund af iProspects ønske. Tilbagemeldningen lyder på, at de ikke kan se nogen problemer med deres ad serving system. Baseret på denne tilbagemelding, tror vi på, at denne ændring er kommet for at blive. Vi kommer med vores anbefalinger til hvordan du, som annoncør, skal forholde dig overfor disse ændringer.

Læs mere i vores POV ”Brand Keyword Visibility Down, CPC Up on Google AdWords” i dag.

Download "Google AdWords: Synlighed på brand keywords falder mens CPC priser stiger"

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This article is excerpted from the report Future Focus 2021: Brands Accelerated. Download it now for key insights on how brands can make the most of brand and performance to accelerate their growth. 0 6 minutter læst

Google AdWords: Synlighed på brand keywords falder mens CPC priser stiger

Paid Search-industrien bekymrer sig om stigende CPC priser på brandede keywords, så vi tog et kig på hvorfor disse ændringer sker.

Download "Google AdWords: Synlighed på brand keywords falder mens CPC priser stiger"

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Google AdWords: Synlighed på brand keywords falder mens CPC priser stiger

Paid Search-industrien bekymrer sig om stigende CPC priser på brandede keywords, så vi tog et kig på hvorfor disse ændringer sker.

Download "Google AdWords: Synlighed på brand keywords falder mens CPC priser stiger"

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