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Natural Search Trends & SEO Performance

Your search engine optimization (SEO) strategy plays a critical role in defining your brand’s customer experience – the way customers discover you, connect the dots between their needs and your products, and ultimately engage and convert.

89% of people use search engines in making a purchase decision, 71% of enterprise purchase decisions begin with a search, and according to a recent study from respected PR firm Edelman, search engines are by far the first source for general information compared to newspapers and television, and have recently became the primary source for discovering breaking news.

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