The iProspect name is respected industry-wide — not only as the original search engine marketing firm, but for helping to build the search marketing
industry from its infancy through present day. iProspect literally wrote the book on search engine marketing. Secrets To Achieving Top-10 Positions was
published in 1997 before the search marketing industry even existed, and subsequently published two additional books in 1998 and 2001. iProspect continues
to lead the marketplace by not only helping our clients exceed their marketing goals, but by educating the marketing community and promoting the search
engine marketing industry as a whole.
iProspect's latest book, the 500+ page Search Engine Positioning sold out before its first printing and remains today the "bible" of the search engine marketing industry.
CEO Fredrick Marckini is regarded as a true visionary in the industry, often speaking and writing about the latest trends and what the future of search engine marketing holds. He and other iProspect search engine marketing experts, including: President, Rob Murray; Vice President of Client Services & Technology, John Tawadros; and Director of Paid Search, Ben Perry and Client Services Director, Erica Schmidt are regular speakers at highly regarded conferences around the world. Their speaking engagements include the Search Engine Strategies series of conferences, as well as at ad:tech, the iMedia Summit, Search Insider Summit, Frost & Sullivan events, and the eMarketing Association.
iProspect has been interviewed and quoted by The Wall Street Journal, Financial Times of London, Inc., Investors and Business Daily, Internetnews.com, Internet Retailer, PC Magazine, Search Engine Watch, ZDNet, CBS Radio, National Public Radio, and others.
iProspect has published original research and white papers on Internet user behavior, as well as search engine marketing best practices and techniques. The company also publishes a complimentary newsletter entitled the Search Marketing Advisor and sponsors numerous educational webinars on a variety of search engine marketing topics.
