Technology

Driving dramatic and measurable results with customized technology solutions

In this industry, folks throw around phrases like, “technology agnostic” and “proprietary reporting.” But what does all of this mean if it isn’t customized to your unique challenges, your customers’ individual purchase paths, and your complex business needs?

At iProspect, we have it all – from world-class relationships with the most forward-thinking technology companies to proprietary technology built with our clients’ needs in the forefront – and our entire technology platform is designed to be a highly-customizable platform for each client’s particular analytic and reporting needs.

The Strategic Results System (SRS) – The name says it all. Our goal is to constantly drive dramatic and measurable results.

iProspect’s SRS technology platform funnels data from a multitude of tools and partners into a common reporting interface. Therefore data from sources including Google, Yahoo, MSN, Omniture, DoubleClick, Atlas, display media vendors, shopping engines, affiliate programs, SEO and paid inclusion programs, and internal client data all filter through a single reporting dashboard. The system allows clients to quickly and easily see how all their marketing programs are performing from a top?level view as well as download granular reporting to be able to analyze specifics of each channel. In addition, this allows iProspect teams to quickly gather campaign performance and focus on analyzing the data and adjusting campaigns to constantly improve performance.

In addition to the SRS, iProspect utilizes the Technology Calculator, which is designed to allow client service team members to easily make the most effective business decision for their client’s technology needs. Team members select elements that are important to them (for e.g. PPC campaign set up, International program expansion, Facebook integration, Display) and the calculator presents options that the team members can pick from. A sample of parameters we consider are the vertical, how large or complex a marketer’s needs are, the need for international support, and pricing considerations.

In reality, a customizable system and intelligence-led program like ours needs to be seen and not read about. So, please feel free to reach out to get a demonstration and find out how marketers like you have benefitted from our unique technology solutions.