Search Engine Marketing Home / Structured Data Feeds

Structured Data Feeds

Comparison Shopping Engines (CSEs) have streamlined the online shopping experience, allowing consumers to compare products and their features, pricing, reviews, ratings, and store locations—all from one centralized place. Because retailers often sell their products across huge numbers of webpages at a time, getting this information to shopping engines can be an arduous task. And submissions are just the beginning. Feeds need to be continuously optimized to ensure that they meet each CSE’s requirements.

iProspect will maximize your product visibility across all relevant shopping portals with a comprehensive strategy: monitoring feeds to ensure the most up-to-date products are submitted, tapping into our vendor partnerships for beta testing opportunities, and leveraging our affiliate networks. Our optimization methods carefully balance the use of automation, the human touch, and data supplementation. The structuring of the data is automated, while feeds specialists improve the quality of client data so it can be used across multiple marketing channels and drive incremental revenue. This strategy ensures that the client’s data is distributed to partners in the right format with highly optimized content. With our unique feed creator tool and feeds specialists to provide consulting, we can submit structured data with any data points to any consumer.

As with all our services, iProspect takes a holistic approach, strategically integrating shopping feed management with other channels including paid search, natural search, and display media. Dynamic display banners leverage the data feeds to select the products to show in the banners. Paid search specialists use the product data for campaign structuring and keyword builds. SEO specialists use structured data to generate site maps and title tags. Clients benefit from utilizing all iProspect service offerings because our account teams are able to develop integrated strategies. The optimal mix results in increased revenue, orders, qualified traffic, customer acquisition, and overall brand visibility.