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Shopping Feed Management

A shoppers’ dream come true

From Google Product Search, to NexTag,  to Shopping.com, the use of comparison shopping engines (CSEs) is becoming more prevalent as these sites make online shoppers’ lives easier. These engines allow consumers to compare products, features, and pricing — as well as consumer and expert ratings and store locations — all from one centralized place. Ultimately, they can be a dream come true for shoppers as they enable them to find the right product, from the right merchant, at the right price.

A retail nightmare

Because retailers often sell their products across hundreds, thousands, or even millions of Web pages at a time, submitting all those pages to shopping engines can easily turn into a nightmare for retailers. Especially given that submissions are just the beginning. Feeds need to be continuously optimized to ensure that they adhere to the individual requirements of each engine.

Feed management iProspect style

Managing feeds can be an arduous task for retailers. That’s why iProspect offers expert feed management services. We maximize online retailers’ product visibility across numerous shopping portals.  However, retailers maintain control over all aspects of their CSE product listings, including CPC bids, product assortment, categorization, merchandising offers, and ad content.  iProspect also leverages affiliate networks in our feed management services to increase product visibility and brand reach online. From developing a comprehensive feed management strategy, to monitoring  feeds to ensure the most up to date products are submitted across the channel, to tapping into our vendor partnerships for beta testing opportunities, iProspect ensures that retailers are getting the most out of their feeds.

The beauty of integration in feed management

While CSEs are an effective channel for retailers, they don’t belong in a silo. At iProspect, we fully integrate our feed management services with PPC, SEO, and online display advertising. This holistic approach can lead to increases in revenue, orders, qualified traffic, customer acquisitions, and overall brand visibility.