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Website Conversion Audit™ Service

Removing Obstacles & Creating Visitor Momentum Toward Action

You’ve spent the time, effort, and money to drive traffic to your website through digital advertising, but what happens to those visitors once they arrive? You may attract thousands, or even millions of visitors to your site every day, but do they have an experience that turns them into loyalists? Do they even have an experience that turns them from browsers into customers? Websites are a complex puzzle and there are many moving pieces that affect the website conversion process.

iProspect’s Website Conversion Audit™ (WCA) is a highly customized service designed to focus on increasing conversions with the traffic you already receive. We help identify roadblocks in your conversion process and make recommendations based on site analytics that allow you to get more out of your current traffic.

The WCA Process

During the Website Conversion Audit™ iProspect works closely with you to learn more about your company, your customers, and your market position within your industry. Based on a variety of criteria, iProspect’s team of conversion experts propose site modifications with both short–term and long–term goals in mind. Once the analysis has been completed, the team recommends multiple landing page test opportunities based on our known best practices to augment the click path behavior of potential customers with estimated growth potential around each improvement. Our end goal through this process is to have a user friendly website that allows your consumers to easily and effectively convert on your site!

Some examples of the criteria we evaluate are:

  • Conversion rates
  • Page load time
  • Click paths
  • Exit rates
  • Time on site

iProspect also offers additional services that compliment the Website Conversion Audit, including:

  • A/B multivariate testing
  • Conversion-centric redesign consulting
  • UVP creation/consulting

We can help meet and exceed your customers’ expectations of your site, while making your business more profitable. Please contact us to find out how to optimize your most valuable digital asset – your site.