Search Engine Marketing Home / What We Do / SEO / Social Search Strategy and Optimization Service

Social Search Strategy and Optimization Service

Social Search Strategy and Optimization Service

Unlike mainstream search engines that gather and organize information from the HTML code and content of websites, social search is a channel that capitalizes on content that Internet users (consumers) contribute to the social networking websites (Facebook, MySpace, LinkedIn, Yelp, etc.). Social search technology enables these users to share information such as bookmarks, ratings and comments. It is now possible to view what friends, colleagues, competitors and strangers are thinking about products, services, brands, and just about anything else from around the world.

Today, consumers are relying more and more on online social communities to help shape their thoughts and decision-making process. According to iProspect’s Social Networking User Behavior Study, approximately 1 in 4 adult Internet users regularly visit the more popular social networking sites like Facebook and YouTube. In addition, 1 in 3 Internet users report that their purchase decisions are influenced by sites that contain social content. Marketers should take note of this and identify the social networking sites whose “communities” of visitors closely match the profile of their target customers and prospects.

iProspect’s Social Search Strategy and Optimization Service provides an initial assessment of your organization’s visibility within the social search arena,as well as the visibility of your competitors. This includes bookmarking, tagging and social Q&A. Based on the detailed findings, the main deliverable is a strategic document that provides an overview of major social search opportunities and outlines the necessary recommended initiatives to build your brand’s visibility in these social networking arenas. If necessary, the deliverable identifies content areas on your website that are relevant for gaining visibility in specific social search properties, or provides suggestions for the build-out of new and relevant content.

Find out how iProspect’s complete offering of search engine marketing services can enhance other components of your online marketing.

Other iProspect services: