SLPR

Search Leveraged Public Relations Service (SLPR): Get Your News in Front of the People You Need to See It

iProspect offers three different levels of Search Leveraged Public Relations Services. Regardless of the SLPR service you chose, iProspect will ensure that your public relations efforts have the best chance of not only attracting journalists and netting you press coverage, but of gaining links to your website, visitors to your website, and potential new customers.

iProspect’s Search Leveraged Public Relations Consulting Service

The Search Leveraged Public Relations Consulting Service is designed for organizations that issue online press releases on a regular basis, and are prepared to devote internal resources to perform your own press release optimization for maximum effectiveness and coverage. This service teaches you the best practices of SLPR and enables you to be self–sufficient at optimizing your online press releases in a relatively short amount of time.

The service includes on–site training of your staff in the following areas:

  • Keyword Research/Selection
  • Press Release Optimization Best Practices, Including Optimal Linking Methods
  • Press Release Submission to Wire Service (Wire Service Fees Paid by Client)
  • Effectiveness Measurement & Reporting
  • Press Release Topic Development

iProspect’s Search Leveraged Public Relations Optimization Service

The Search Leveraged Public Relations Optimization Service is intended for organizations that only issue online press releases sporadically, or are not prepared to devote internal resources to optimize your press releases. This service ensures that your one–off releases are quickly and expertly optimized for maximum effectiveness and coverage.

The service includes the following, performed by iProspect:

  • Keyword Research/Selection
  • Press Release Optimization
  • Press Release Submission to Wire Service (Wire Service Fees Paid by Client)
  • Effectiveness Measurement & Reporting

iProspect’s Search Leveraged Public Relations Reporting Service

The Search Leveraged Public Relations Reporting Service is ideal for organizations that simply want to track the effectiveness of their own online PR efforts. The service provides the following effectiveness measurement and reporting for one month after iProspect posts your release on the wire:

  • Rank Checking of the Release
  • Top 20 Referring Keyword Phrases
  • Estimated Reads
  • Estimated Media Outlet Pick–Ups
  • Any Other Client–Specific Metrics

Find out how iProspect’s complete offering of Search Engine Marketing Services can enhance other components of your online marketing.

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