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Other included SEO Services

Video Optimization

With the prevalence of blended search results (sometimes called Òuniversal searchÓ) across the three major search engines, as well as the rise in popularity of sites like YouTube and Facebook, it’s more important than ever to include video as part of your online marketing site strategy. iProspect provides best practices for video optimization and enhancement including recommendations on optimizing the Web pages that host your video files and optimizing submissions to engines that accept, upload and host video files. We provide a comprehensive best practices document to you that includes recommendations on keyword phrase mapping, a critical factor in attaining visibility for your video, and we hold a follow-up consultation session with your team. iProspect’s Video Optimization service is rendered once over the course of your search engine optimization campaign.

Client Advisories

As part of our search engine optimization services based on your engagement, iProspect delivers client-specific strategic advisories on a consistent basis, as specific news and changes within the industry occur that may have an impact on your campaign. These advisories provide detailed information and recommendations for your site strategy if necessary. You may also review past advisories via iProNet (iProspect’s client-only Extranet) at any time throughout your engagement.

Industry Opportunity Analysis

At the outset of your search engine optimization campaign, iProspect researches and identifies additional site strategy opportunities within target search engines where supplementary programs offered by the engines may provide additional benefits to your campaign. For example, additional Google programs include Google Base, Google Co-op and Google Toolbar.

As part of our search engine optimization services, iProspect provides you with a comprehensive report which identify the opportunities we have uncovered. This report includes a snapshot of each program, an explanation of why we feel it’s a suitable option for you, instructions on implementation, and the costs associated with each. The Industry Opportunity Analysis, performed once during your campaign, forms the foundation of a wider search strategy.

Performance Site Strategy

To ensure your website is structured for maximum performance within the search engines, iProspect initially performs a thorough review of your most important Web pages. This uncovers elements that may initially hinder your website’s visibility within the search engines. These issues may include problems with URL naming, sub-domain structure, page content, site optimization tags and HTML organization.

As part of your Performance Site Strategy, iProspect delivers a document that includes descriptions of the issues affecting your website’s performance in the major search engines, as well as the implications of these issues and recommendations for remediation.

Technical Site Strategy

There are a number of technical issues that can pose obstacles to search engine spiders as they attempt to crawl and index your website. These roadblocks to a spider’s progress include poor link structures, mandatory cookies, the use of Flash, Java applets, plug-in content, audio files, images, site security, poorly constructed robots.txt files and others.

iProspect thoroughly reviews your website to determine if any of these problems exist and subsequently delivers a comprehensive report that prioritizes these issues in terms of possible impact to your search engine optimization campaign. We then provide recommended solutions. iProspect’s Technical Site Strategy service includes one initial technical site strategy document, as well as one site audit pending a re-launch or significant change to your website.

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