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Search Engine Submission Service

Getting Your Website Listed in Natural Search Results

How you submit your website to search engines has a dramatic impact on how, or if, it will be indexed and ultimately displayed prominently within the search results. That means your search engine submission strategy directly impacts whether or not your site will be easily found by potential visitors.

iProspect manages your search engine submission process as part of your overall search engine optimization program. We ensure that your site has the optimum chance of being listed prominently within the major search engines for the keyword phrases that are most relevant to the products, services or information offered on your website.

Using XML Sitemaps

An XML sitemap is a file containing a list of your website’s URLs that is used to inform search engines about pages within your site that are available for crawling and indexing. As part of iProspect’s Search Engine Submission Service, we create and deliver a properly formatted XML sitemap that can be used by all the major search engines that support them (Google, Yahoo!, MSN).

At the start of your campaign, iProspect identifies all your website’s URLs that are indexed by the major engines and then, using our proprietary spider simulator tool, crawls your site for any additional pages. Next, we develop and deliver you the XML sitemap as well as a file containing a list of your website’s URLs and the status code returned by each. This file reveals the pages within your site that no longer exist or contain problematic issues for you to resolve. As issues are resolved the XML sitemap is updated and resubmitted to the engines.

For those engines which do not support XML sitemaps, we manually submit your Web pages for you.

Each Search Engine is Different: Creating a Customized Strategy

It is important to understand, when planning to submit your Web pages, that each search engine has its own algorithm for rating and ranking Web pages. Each considers different criteria for “judging” the relevancy of your website’s content to specific search terms queried by search engine users. For each engine, iProspect maps out a customized search engine submission strategy and then manually submits your website.

Submitting to search engines is not a one-time task. What was considered an important factor for ranking highly yesterday may mean nothing tomorrow. iProspect continually manages your submission process to align with the engines and stay one step ahead of your competition.

Learn more about search engine submissions.

Find out how iProspect’s complete offering of search engine marketing services can enhance other components of your online marketing.

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