SEO

Search Engine Optimization

The original SEO

Everyone has a past, and we are proud of ours. For iProspect, it all began with search engine optimization (SEO). In fact, from our very beginning in 1996, we were known as the Original Search Engine Marketing firm.  Our foundation was built on search engine optimization knowledge, expertise, and strategy, allowing websites like yours to reach their full potential.

SEO plain and simple

SEO is a specialized process that involves analyzing your website’s underlying code, architecture, and visible content. In turn, these elements are adjusted to ensure that the site is returned more prominently in the natural search results of spider–based search engines such as Google and Bing.

Change.  It’s constant.

The algorithms used by the major engine search are constantly changing. Keeping up with that change can be challenging for marketers. But iProspect is tuned into these algorithmic shifts. We work hard to understand the external and internal forces affecting your website’s performance, and then we put that insight into action. In addition, we continually evaluate and update our search engine optimization methodology to reflect these changes.

Technology has its advantages

To empower your search engine optimization strategy, iProspect utilizes iSERAS (iProspect Search Engine Ranking Analysis System). This proprietary tool identifies which key variables influence the algorithms of each of the major search engines and their page ranking systems. Moreover, it also identifies how pages achieve high rankings. iSERAS findings are translated into best practices and tactics that enable our search specialists to make data–driven recommendations for improvements to your website.

Audits can be a beautiful thing

A major piece of our search engine optimization service is obtaining a complete understanding of your website as it relates to both search engines and end-users. Leveraging our SEO best practices, internal/external tools, and staying on top of the latest industry updates allows us to create customized audits for both technical and performance elements.

The SEO Technical Site Audit looks into everything from a mere broken link, to large scale page load time issues. The audit serves as a comprehensive investigation which provides you with actionable recommendations.

The SEO Performance Site Audit outlines content limitations that will directly impact your site’s ability to rank well. It identifies content themes, missed opportunities, and keyword density across the individual pages. The audit is then used to apply additional search engine optimization tactics to close the gaps and create an optimal user experience and improved search performance.

SEO Tactics to get the job done

Your website, services, and goals are never identical to other clients, even within the same vertical, so we fully customize our search engine optimization offerings to fit your specific needs and integrate with your processes. Because SEO needs differ, we offer a range of SEO tactics to position your site for success: