Mobile

iProspect is Blazing a Trail

Have you ever used your phone to price compare or search for a location?

Have you ever texted a picture of your latest purchase to friends?

How do you use your mobile device every day? And how does this impact your purchasing decisions?

These are the questions we encourage our clients to ask themselves when undertaking a mobile strategy. Because to your consumer, mobile is not just another “channel.” It is their lifeline, their entertainment, their shopping portal, their library and their way to stay in touch. Creating a successful mobile strategy is not just about outranking competitors and controlling the user experience. It is about understanding the customer mindset and creating custom content and targeted programs that respect and celebrate the medium.

We invite you to learn more about iProspect’s mobile marketing services:

Mobile SEO

Many marketers tend to associate PPC with mobile, but SEO also plays a critical role in this new channel.  However, there are many factors that will affect your performance in mobile SEO. Think that snazzy HTML site is good enough for mobile?  Not likely.  While we don’t believe that not having a mobile site should be a deal breaker for testing the channel, it is a vital piece of a healthy long-term strategy.  iProspect mobile experts can help you identify how your content should be prioritized for a mobile site, consult on content and site layout and implement mobile-specific SEO strategies to elevate your site in organic rankings.

Mobile PPC

Pay per click advertising has become a highly effective and essential tool for marketers to compete in online search. However, the power of the discipline has also migrated to mobile.  The good news for marketers is that mobile PPC is very similar to its desktop counterpart. Because of the similarity between the two, marketers can quickly get started with this new channel. And iProspect’s dedicated team of mobile marketing experts can help you do just that. They are knowledgeable about the various strategies and optimizations necessary to reap all the benefits mobile PPC has to offer.

  • Mobile: Neiman Marcus Mobile: Neiman Marcus

    Customized, flexible and scalable mobile program built on paid search success and set a strong foundation for future growth
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    54%
    Mobile CTR higher than desktop search CTR. 54% Higher ROI.