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Mobile Strategy

iProspect is Blazing a Trail

As mobile devices continue to proliferate throughout the globe, brands can no longer afford to leave mobile planning as an afterthought. According to Google, 40% of consumers will leave a brand’s site for a competitor if presented with a poor mobile experience; 67% claim they are likely to purchase from a mobile-friendly site. Loyalty is in short supply in this fast-paced channel, as consumers’ needs are more immediate and they are looking for whoever can help them achieve their end goal the fastest. Mobile’s compacted path to purchase and the personal nature of these devices makes for an incredibly powerful direct response vehicle.

Consumers do not see media touch points as varying channels—they simply want to be able to access whatever information they want, whenever they want it. iProspect builds mobile marketing initiatives to create seamless experiences for consumers and maximize the effectiveness of the brand’s media dollars.
We encourage brands to pull us into strategic discussions as early as possible to enable deep integration with all channels and to better understand the potential impact of a multi-faceted strategy. Mobile is the vehicle that connects all channels and expands the reach and effectiveness of marketing dollars. Beyond digital, mobile marketing also takes advantage of the inherent multi-tasking nature of today’s consumers to enhance traditional marketing platforms. Mobile brings these platforms to life by enabling an interactive element. The channel also provides an extra layer of measurement to understand the impact of online and offline initiatives working together.

Our holistic approach to mobile ensures that our clients are building a strategy rather than just activity, which is why major blue chip names partner with iProspect to drive world-class mobile performance campaigns. Access to our global network and full-service marketing expertise enables our brands to think holistically about their business and to heighten the overall effectiveness of their marketing strategies.

 

  • Mobile:  Neiman Marcus Mobile:  Neiman Marcus

    Customized, flexible and scalable mobile program built on paid search success and set a strong foundation for future growth
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    54%
    Mobile CTR higher than desktop search CTR. 54% Higher ROI.