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Luxury Thought Leadership

Whitepapers


The Affluent Male: What His Online Behavior Can Teach Luxury Brand Marketers
This industry-first study, including data provided by comScore, reveals who Click to Download
the affluent male is, his behaviors and preferences towards devices, research and
shopping, and how brands can target and effectively communicate with this audience.
To date no one has explored, in detail, the affluent male and his online buying
behaviors. This study establishes, for the first time, who the affluent male is.

The Affluent Consumer Purchase Path:
What Search Behavior Indicates for Success in 2011-2012
An 18-month study by the iProspect Luxury Group, ranging from November 2008 toClick to Download
April 2010, which analyzed more than 400 individual luxury and prestige brands. The
whitepaper includes detailed key findings during the economic downturn and during
the initial recovery.

The Luxury and Premium Online Consumer:
Turning Online Behaviors into Actionable Digital Strategies
The first actionable research study that identifies not only searching and buyingClick to Download
behavioral patterns, but also overlap between the luxury and premium consumer
and how to effectively market to this group.


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