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Luxury Thought Leadership

Whitepapers


The Affluent Consumer Purchase Path:
What Search Behavior Indicates for Success in 2011-2012

An 18-month study by the iProspect Luxury Group, ranging from November 2008 toClick to Download
April 2010, which analyzed more than 400 individual luxury and prestige brands. The
whitepaper includes detailed key findings during the economic downturn and during
the initial recovery.

The Luxury and Premium Online Consumer:
Turning Online Behaviors into Actionable Digital Strategies

The first actionable research study that identifies not only searching and buyingClick to Download
behavioral patterns, but also overlap between the luxury and premium consumer
and how to effectively market to this group.



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