Search Engine Marketing Strategy Webcasts from iProspect

On–Demand Search Engine Marketing Webcasts

iProspect is a strong supporter of educational opportunities provided by unbiased third–party experts on search engine marketing. These 50 to 60–minute "on–demand" rich media presentations listed below are excellent resources for you and your colleagues to learn strategies, tactics and solutions that you can employ at your organization. Just click on the titles below, fill out the registration form, and view each webcast at a time that's convenient for you.

Tackling Large Paid Search Campaigns: Automated Solutions
Paid placement search advertising programs can be an appealing alternative to time-consuming organic search engine optimization (SEO) efforts allowing you to rank well in search engine results with comparatively less work. But what happens when your campaign grows to hundreds, thousands or even millions of listings? Managing the bidding process manually becomes a nightmare perhaps even impossible. Fortunately, there’s an entire class of search ad bid management tools that can save you time and money — and when used properly can actually improve your campaign’s performance and ROI. In this webcast, Chris Sherman will describe the kinds of bid management systems available and how they can be used effectively.

How Large Offline Marketers Drive Superior Search Marketing Results
In this webcast, Chris Sherman explores how to blend offline marketing with online search marketing for maximum effectiveness. He'll discuss strategies and techniques, such as ways to coordinate online and offline campaigns; he'll also explore how to overcome the obstacles that can come up when trying to integrate the online and offline channels in a large organization.

The Social Graph: The Key to Search Marketing's Future?
"The social graph" is garnering a lot of attention these days, including a vigorous debate between search marketers who believe leveraging social networks is the next big thing, and traditional search marketers who dismiss social search as the latest fad. This webcast explores: - The types of social media sites that appeal to search marketers - How to understand and leverage the "social graph" of influentials and power users for maximum impact - How campaigns on social networks can quickly go viral, producing tons of traffic - How to sustain interest after the first spike of interest fades - How much time and resources should search marketers invest in social search campaigns.

Paid Search Testing & Experimentation: Optimizing for Superior Results
Google has famously stated that all you need to get started with paid search is five minutes and a credit card. While that’s essentially true, to avoid wasting money and to achieve optimal results from your paid search campaign, you need to test, experiment, and test again. Testing and optimization offers multiple benefits: in addition to improving your bottom line, you’ll gain a leg up on the competition, as fully 60% of all search marketers aren’t doing any testing at all, and those that are testing often use simple, ineffective methods, according to JupiterResearch.

Big Brand Search Engine Optimization: Managing Large Campaigns
In theory, search engine optimization is a process that's the same whether you're optimizing a site with ten pages or ten thousand. But in practice, SEO for big brands has its own set of issues, challenges - and solutions. In this webcast, Chris Sherman looks at how large organizations with complex websites can effectively implement SEO as part of their marketing mix.

Blended Search One Year Later: Strategies for Large SEO Campaigns
Blended search — the practice of blending search result listings from news, video, images, and specialized, vertical search engines — has been with us for about a year now. How has it affected search optimization (SEO) practices, particularly for larger brands? Has the blending of results changed how you compete for rankings? This webcast will look at the revolutionary change happening with blended search and how search marketers can ride the wave to success.

Multi–National Search Marketing: Effective Strategies for Global Marketers
The worldwide reach of search engines offers bountiful opportunities for search marketers to run global search campaigns. But running a successful multi–national search campaign involves more than just translating your web site or enabling ecommerce platforms that can handle multiple currencies. In this webcast, Chris Sherman explores how search marketers can be successful in the global arena. Attend this webcast and find out how you can maximize the effectiveness of your global search marketing efforts.

Paid Search for Big Sites, Big Brands
Managing a paid search advertising campaign for a large organization has its own set of challenges that and call for a unique set of skills and solutions. In this webcast, Chris Sherman looks at how large organizations with complex websites and important brands can effectively implement paid search advertising campaigns.

How Large Enterprises Effectively Integrate Paid & Natural Search Marketing:
Large organizations often face unique challenges when it comes to integrating their natural search engine optimization and paid search advertising efforts. Whether it's because they have multiple websites targeting many of the same keywords, different divisions or different offices responsible for completely separate campaigns, or multiple agencies managing their various search marketing efforts, the bigger the enterprise, the greater their integration challenges. In this webcast, Search Engine Watch Executive Editor Kevin Heisler discusses how to tackle these, and other search marketing issues that are common at large companies.

Managing Large Paid Search Marketing Campaigns: Automated Bid Management Solutions
What happens when your paid placement campaign grows so large that you just can't manage the bidding process manually? Fortunately, there's an entire class of search advertising bid management solutions that can save you time and money — and ultimately improve your campaign's overall performance. In this webcast, Chris Sherman discusses the kinds of bid management systems and services available and how to maximize their effectiveness for your search advertising program.

The Dozen Truths Every CMO Must Know About Search Marketing
Chris Sherman explains why CMO's need to understand some of the most important fundamentals of search marketing, the role it can play in an organization's overall marketing efforts, and what search marketing practices successful marketing organizations — perhaps their competitors — are using to their advantages.

Successful Feed–Based Search Marketing: Shopping Engines, Paid Inclusion & More
Chris Sherman explores the types of feed–based search marketing and when they can be appropriately leveraged with other types of search marketing. Some of the topics that are covered include: when to use feed–based search marketing for maximum impact, search engine optimization tactics for feeds, and must–know technical aspects of feed formats.

Paid vs. Free Search Listings: Optimizing the Mix
Learn how to balance buying listings and optimization — and how you can achieve the right mix. We'll discuss the paid/optimization interaction and how to craft the right message based on each type of listing. Sponsored by iProspect and presented by Chris Sherman, Executive Editor, Search Engine Land.

Maximizing the Impact of Paid Search Listings
Find out how you can optimize paid listings while boosting your performance and ROI. We'll discuss common myths about paid listings, tools you can use to automate your campaigns and provide tips for buying keywords. Sponsored by iProspect and presented by Chris Sherman, Executive Editor, Search Engine Land.

Social Search: New Marketing Opportunities
Learn how to reach new markets and opportunities using social search strategies. Topics include: Characteristics of social search; how social search is changing online interactions; and how to tap into this new marketing opportunity. Sponsored by iProspect and presented by Chris Sherman, Executive Editor, Search Engine Land.

How to Find the Right Search Marketing Partner
Learn how to find the right solution for your search marketing needs. Whether you decide to outsource or hire an in–house expert, how do you know who’s right for the job? Chris Sherman gives advice on how to select the most appropriate search marketing partner for your business. Sponsored by iProspect and presented by Chris Sherman, Executive Editor, Search Engine Land.

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	Tackling Large Paid Search Campaigns: Automated Solutions Paid placement search advertising programs can be an appealing alternative to time-consuming organic search engine optimization (SEO) efforts allowing you to rank well in search engine results with comparatively less work. But what happens when your campaign grows to hundreds, thousands or even millions of listings? Managing the bidding process manually becomes a nightmare perhaps even impossible. Fortunately, there’s an entire class of search ad bid management tools that can save you time and money — and when used properly can actually improve your campaign’s performance and ROI. In this webcast, Chris Sherman will describe the kinds of bid management systems available and how they can be used effectively.
	How Large Offline Marketers Drive Superior Search Marketing Results In this webcast, Chris Sherman explores how to blend offline marketing with online search marketing for maximum effectiveness. He'll discuss strategies and techniques, such as ways to coordinate online and offline campaigns; he'll also explore how to overcome the obstacles that can come up when trying to integrate the online and offline channels in a large organization.
	The Social Graph: The Key to Search Marketing's Future? "The social graph" is garnering a lot of attention these days, including a vigorous debate between search marketers who believe leveraging social networks is the next big thing, and traditional search marketers who dismiss social search as the latest fad. This webcast explores: - The types of social media sites that appeal to search marketers - How to understand and leverage the "social graph" of influentials and power users for maximum impact - How campaigns on social networks can quickly go viral, producing tons of traffic - How to sustain interest after the first spike of interest fades - How much time and resources should search marketers invest in social search campaigns.
	Paid Search Testing & Experimentation: Optimizing for Superior Results Google has famously stated that all you need to get started with paid search is five minutes and a credit card. While that’s essentially true, to avoid wasting money and to achieve optimal results from your paid search campaign, you need to test, experiment, and test again. Testing and optimization offers multiple benefits: in addition to improving your bottom line, you’ll gain a leg up on the competition, as fully 60% of all search marketers aren’t doing any testing at all, and those that are testing often use simple, ineffective methods, according to JupiterResearch.
	Big Brand Search Engine Optimization: Managing Large Campaigns In theory, search engine optimization is a process that's the same whether you're optimizing a site with ten pages or ten thousand. But in practice, SEO for big brands has its own set of issues, challenges - and solutions. In this webcast, Chris Sherman looks at how large organizations with complex websites can effectively implement SEO as part of their marketing mix.
	Blended Search One Year Later: Strategies for Large SEO Campaigns Blended search — the practice of blending search result listings from news, video, images, and specialized, vertical search engines — has been with us for about a year now. How has it affected search optimization (SEO) practices, particularly for larger brands? Has the blending of results changed how you compete for rankings? This webcast will look at the revolutionary change happening with blended search and how search marketers can ride the wave to success.
	Multi–National Search Marketing: Effective Strategies for Global Marketers The worldwide reach of search engines offers bountiful opportunities for search marketers to run global search campaigns. But running a successful multi–national search campaign involves more than just translating your web site or enabling ecommerce platforms that can handle multiple currencies. In this webcast, Chris Sherman explores how search marketers can be successful in the global arena. Attend this webcast and find out how you can maximize the effectiveness of your global search marketing efforts.
	Paid Search for Big Sites, Big Brands Managing a paid search advertising campaign for a large organization has its own set of challenges that and call for a unique set of skills and solutions. In this webcast, Chris Sherman looks at how large organizations with complex websites and important brands can effectively implement paid search advertising campaigns.
	How Large Enterprises Effectively Integrate Paid & Natural Search Marketing: Large organizations often face unique challenges when it comes to integrating their natural search engine optimization and paid search advertising efforts. Whether it's because they have multiple websites targeting many of the same keywords, different divisions or different offices responsible for completely separate campaigns, or multiple agencies managing their various search marketing efforts, the bigger the enterprise, the greater their integration challenges. In this webcast, Search Engine Watch Executive Editor Kevin Heisler discusses how to tackle these, and other search marketing issues that are common at large companies.
	Managing Large Paid Search Marketing Campaigns: Automated Bid Management Solutions What happens when your paid placement campaign grows so large that you just can't manage the bidding process manually? Fortunately, there's an entire class of search advertising bid management solutions that can save you time and money — and ultimately improve your campaign's overall performance. In this webcast, Chris Sherman discusses the kinds of bid management systems and services available and how to maximize their effectiveness for your search advertising program.
	The Dozen Truths Every CMO Must Know About Search Marketing Chris Sherman explains why CMO's need to understand some of the most important fundamentals of search marketing, the role it can play in an organization's overall marketing efforts, and what search marketing practices successful marketing organizations — perhaps their competitors — are using to their advantages.
	Successful Feed–Based Search Marketing: Shopping Engines, Paid Inclusion & More Chris Sherman explores the types of feed–based search marketing and when they can be appropriately leveraged with other types of search marketing. Some of the topics that are covered include: when to use feed–based search marketing for maximum impact, search engine optimization tactics for feeds, and must–know technical aspects of feed formats.
	Paid vs. Free Search Listings: Optimizing the Mix Learn how to balance buying listings and optimization — and how you can achieve the right mix. We'll discuss the paid/optimization interaction and how to craft the right message based on each type of listing. Sponsored by iProspect and presented by Chris Sherman, Executive Editor, Search Engine Land.
	Maximizing the Impact of Paid Search Listings Find out how you can optimize paid listings while boosting your performance and ROI. We'll discuss common myths about paid listings, tools you can use to automate your campaigns and provide tips for buying keywords. Sponsored by iProspect and presented by Chris Sherman, Executive Editor, Search Engine Land.
	Social Search: New Marketing Opportunities Learn how to reach new markets and opportunities using social search strategies. Topics include: Characteristics of social search; how social search is changing online interactions; and how to tap into this new marketing opportunity. Sponsored by iProspect and presented by Chris Sherman, Executive Editor, Search Engine Land.
	How to Find the Right Search Marketing Partner Learn how to find the right solution for your search marketing needs. Whether you decide to outsource or hire an in–house expert, how do you know who’s right for the job? Chris Sherman gives advice on how to select the most appropriate search marketing partner for your business. Sponsored by iProspect and presented by Chris Sherman, Executive Editor, Search Engine Land.