Natural Search Engine Optimization Services: The Organic Component to an Effective SEM Strategy
Natural search engine optimization (SEO), also known as organic search engine optimization, is a specialized process
that involves analyzing your website's underlying code, architecture and visible content and making enhancements so that the
site is returned more prominently in the natural search results of spider–based search engines (such as Google and MSN).
iProspect constantly evaluates and updates our natural search engine optimization methodology to keep up with the
ever–changing search algorithms used by the major search properties that account for 98%+ of all searches performed on
the Internet, and to keep pace with any changes made to your website as new pages are added or updated.
To empower your natural search engine optimization strategy, iProspect utilizes iSERAS (iProspect Search Engine Ranking
Analysis System). This proprietary tool identifies which key variables influence the algorithms of each of the major search
engines and their page ranking systems, and most importantly, identifies how pages achieve high rankings. iSERAS findings are
translated into best practices that empower our staff of search specialists to make data–driven recommendations for improvements
to your website. After recommendations are made, iSERAS continues to collect data and analyze it to proactively observe any
changes in search engine algorithms. Subsequent best practices and our ongoing recommendations are modified accordingly.
Keyword Research — Uncover which keywords and phrases will bring the most
qualified traffic to your website.
Content Enhancement — Enhance your website's content so that it takes
advantage of the nuances inherent in the major spider–based search engines.
Relevant Content Endorsement™ — Gain exposure to qualified
audiences found elsewhere on the Web that nets brand exposure for, and additional traffic to, your website.
Global Search Engine Optimization — Ensure that your website
achieves prominent visibility within the search results of the most important search engines for each market.
Search Engine Submissions — Submit the pages of your site so
that they are included in the indexes of the major search engines and returned prominently when customers and qualified
prospects query keywords that relate to your website's offering.
Directory Submissions — Submit key sections of your website to appear
within the four major online directories.
Site Optimization Tag Development — Increase visibility by communicating
information to search engines so they can more accurately identify the subject of your Web pages.
Social Search Strategy and Optimization — Capitalize on content
that Internet users (consumers) contribute to the social networking websites (e.g. Facebook, MySpace, LinkedIn, Yelp, etc.).
iProspect provides a complete array of Natural Search Engine Optimization Services, and once we gain an understanding of your
business, your resources and your online marketing goals, we recommend the optimum combination of these services to get
maximum ROI from your website.
