Relevant Content Endorsement™ Service: Driving Qualified Traffic to Your Website
Relevant Content Endorsement™ (RCE) takes place when your website’s unique value proposition is
of interest, value and relevance to the visitors of other websites, causing the owners of those
other websites to link to your content. Through RCE you gain exposure to qualified audiences found
elsewhere on the Web that nets brand exposure for, and additional traffic to, your website.
iProspect performs the initial research to locate websites that contain subject matter that relates
to your website’s content. Our team carefully reviews these websites and considers the behavior and
thought patterns of these websites’ visitors, ensuring that a link to your website would drive users
that would be interested in your information or service offering. Once we have identified the appropriate
contact persons at the target website, we work closely with you to review and recommend the page(s) on
your website that would be most informative and beneficial to their visitors and recommend link text that
would persuade users to take action. Then iProspect facilitates the necessary discussions with the external
website owner(s) to establish the appropriate business relationship.
Establishing quality links from external relevant websites through iProspect’s relevant content endorsement™
service provide an additional avenue for driving qualified audiences to your website as well as improves
brand awareness. Persuasive and comprehensive link text, along with valuable and informative content within
your website ensures that visitors from these external websites act in the way you want them to once they arrive.
Benefit from iProspect's Process and Experience
iProspect's years of research and analysis into the factors of relevant content endorsement™ enable our campaign teams to make practical recommendations on the types of sites from which to seek links.
The iProspect relevant content endorsement™ process involves three steps:
An initial benchmark report confirming all indexed sites that link to your website
A customized plan to research and recommend external websites with related content
Continuous measurement and validation of the quality and value of each indexed link
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