A landing page is a Web page at which visitors arrive after clicking on a link (or typing in a URL) that appears within a marketing campaign such as an online display ad, print ad, email, or pay per click listing. A landing page is intended to persuade visitors to take a specific action such as filling out a form, subscribing to a newsletter, or purchasing a product.
With a pay per click advertising strategy, a unique landing page that is focused on a particular product, service, or call to action can be created for each ad or group of ads.
Why Implement Landing Pages?
Leading users directly to your home page, as many marketers do, forces them to have to dig through information before finding what they're looking for and you risk losing conversions because of this. By quickly and clearly providing information that's relevant to a visitor's keyword query Ð and answers the visitor's questions Ð a landing page increases the rate at which visitors perform the action you want them to take.
The Landing Page Development Process
iProspect's Landing Page Development Service works in conjunction with your pay per click advertising strategy. We work with you to understand the objectives of your campaign, including: the specific product, service, or information you are offering; your target audience; how your audience uses language to search; your call(s) to action, and the process visitors must follow in order to complete your desired action.
iProspect then provides you with three black and white layout drafts and completes the design for you based on the layout you select and your further direction. Finally, our copywriting team develops the landing page content for you or enhances your existing landing page copy.
Depending on your needs, iProspect can also create custom graphics, including logos, or research and present to you stock photography and/or illustrations for your review. Targeted landing pages do not require any restructuring of your corporate website and they are typically quick to implement.
Find out how iProspect's complete offering of search engine marketing services can enhance other components of your online marketing.
