Search Engine Submissions: The First Step in Being Found Within Natural Search Results
Getting your site listed on the major search engines is not something that happens simply by chance. Your site needs to be submitted to each of the
"spider-based" search engines so that it can be properly catalogued and indexed for inclusion within their databases from which search results are
pulled.
Choosing the Right Engines
There is no need to submit your website to thousands of small, worthless search engines. Ignore the software and services that promise to submit
your website to gargantuan numbers of engines for small pennies. This strategy will not return a thing. Instead, first identify where your target
market is searching for your products or services. You can do this with an extensive analysis of the specific user base for each search engine.
Chances are, your target audience is searching in one of the major search properties. Google, Yahoo!, MSN, and AOL comprise almost 90% of all
searches that take place on the Internet everyday. Achieving prominent listings within these engines will deliver the highest ROI.
Developing a Detailed Strategy
A thorough understanding of individual search engine algorithms, policies and search engine submission processes is necessary to achieve the best
results. Sound complicated? It is. And it gets more complicated. Search engine submissions never ensure that your website will appear prominently
within the search results. The engines may or may not choose to include it within their index. You will improve the odds by implementing a
comprehensive search engine optimization strategy beforehand that includes thorough keyword research and content enhancement process.
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