Maximize Your Marketing ROI With Measurable Results
The results of search engine marketing are extremely measurable. Unlike many other advertising mediums, you can evaluate the effectiveness of each
part of your campaign. With Web analytics, you can measure key information including the source of your website visitors by keyword and search engine
and whether they came from pay-per-click or natural search results, the conversion rate of your visitors, the average value per visitor, the lifetime
visitor value, and the overall return on investment.
With a comprehensive Web analytics strategy, your website's log file data is thoroughly reviewed so that you may learn where visitors are coming from
as well as analyze their behavior once they arrive and navigate through your website. Understanding website visitor behavior and focusing on the right
business metrics are crucial to improving your ROI.
Every component of your search engine marketing strategy can be measured. For example, with your pay per click program, you can compare the total cost
of clicks, on a given keyword, at a given cost per click, against the sales that result from those clicks. You can then make adjustments to your pay
per click program to continually optimize the results. When you need to justify your marketing expenditures, search engine marketing provides more
detailed tracking than almost any other medium.
Search Engine Marketing Produces Superior ROI Because Visitors Are Pre-Qualified
A visitor to your website has already made four to five distinct choices before arriving. They have chosen to go online and utilize a search engine to find
information. They have selected a specific search property on which to conduct their search. They have selected a keyword or phrase on which to query.
They have selected your website from a list of competing websites within the search results. In short, they are consciously coming to you for information.
SEM is not "push" or "intrusion" marketing like email, pop-ups, or banners. You're not forcing your message on people who don't want to hear it. You're
ensuring that your website is positioned in the path of visitors who want to engage with you. This produces a higher conversion rate, lower cost, and a
higher ROI.
The potential affect of SEM on sales is exponential. iProspect® works with a Fortune-level client - a hospitality company - whose website generated over
$17 million from search referrals last spring, as a result of their search engine marketing campaign. 71% of the visitors that drove this revenue were
brand new customers. Within the first quarter of their work with iProspect, the client paid for the cost of iProspect's services over 300 times.
An iProspect retail client doubled their online sales in their first year as a client. As a result, their retail website now generates nearly four times
the revenue of their largest offline brick and mortar retail store. Another client closed a $1.5 million dollar deal as a direct result of a search
referral from their SEM campaign with iProspect.
When you partner with iProspect, you're partnering with the Original® Search Engine Marketing Firm and the industry leader. We design your integrated,
customized search engine marketing campaign from the most comprehensive array of search engine marketing services available anywhere in the industry.
Discover which search engine marketing services best meet your online marketing needs and goals.
We have a proven track record of providing superior results and marketing ROI. Find out why smart companies just like yours are choosing iProspect.
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